ABOUT CRIMSOUNE CLUB
ABOUT CRIMSOUNE CLUB
Crimsoune Club is a leading lifestyle brand and one of the verticals in the pyramid of Mangla Group founded in 2005. Founded in February 2005, Crimsoune Club delivers premium styling in men’s and women’s casual wear including Shirts, T-shirts, Denims and Trousers.
THE PROBLEM
THE PROBLEM
The business was facing below challenges
- Challenged by online commerce Crimsoune was struggling to drive foot-fall to store
- Challenges to manage Daily Sales reports from EBO and SIS
- Limited visibility and management of Store-in-store staff
- No visibility of visual merchandise at SIS stores
OUR APPROACH
OUR APPROACH
TurningIdeas leveraged the Collaborate Corporate Innovation Program and partnered with Crimsoune Club to identify a startup which helped in providing solutions to the above problems.
Offline retail is here to stay and the fashion brands want to drive footfall and increase basket size by gamifying offline shopping experience, They wanted a solution that helped shoppers to discover new prices for their products everyday, based on artificial intelligence and machine learning, driving footfall to stores and turning buying experience into a game.
While online retailers have all the information about shoppers because every click can be tracked, offline retail stores lose out on the valuable shopper insights due to the lack of proper infrastructure and technology. With intense competition from e-commerce players, offline retail brands need to change their ways of business to drive more footfall and increase sales.
SOLUTION
SOLUTION
With its patented technology, RealTell Retail gamified the shopping experience by letting shoppers discover a dynamic price for products of their choice. Imagine walking into a store, scanning your items at a kiosk and saving money at each visit. What’s exciting is that the prices and the offers change every day.
The industry has relied for long on the rule of thumb and guesswork but never before has it been able to make data-driven decisions at scale. It is about making the customer the king and having a compelling value proposition to drive footfall that offline retailers will not experience with the traditional systems that they use.”
CUSTOMER BENEFITS
CUSTOMER BENEFITS
Talking about the journey so far, Mr. Piyush Mangla, Director, Crimsoune Club, said,”Mobility is clearly the future of retail and lifestyle brands will have to stay on top of the wave to continue to grow and innovate. RealTell has already helped Crimsoune Club manage business at the click of a button and now, drive more footfall to stores, something which offline retail stores have struggled for a long time.
